In 1978, the Central Health Education Unit was
established to promote the concept of healthy
living. The Hong Kong Council on Smoking and Health
was set up in 1987 to collect and disseminate
information on the hazards of consuming tobacco
products and advise the government on issues of
smoking and health.
Unlike the Anti Narcotics Campaign which delineates
the devastating impact of drugs, the posters for
the Anti Smoking Campaign depict images of the
young and the healthy from a more relaxed and
middle class background.